The market is expected to grow annually by 9.6% (CAGR 2020-2025). It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Learn More. Gain competitive intelligence about market leaders. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. The market value of the retail coffee sector in the world is estimated at $ 70.68 billion (2011) (Euromonitor). Download as pdf. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging. Refine your search × At the end of September, Euromonitor International updated its global macroeconomic forecasts. At the end of ----, Vinacafe Bien Hoa introduced the Cafe de Nam coffee pod machine, which looks like a traditional Vietnamese filter coffee and promises similarly strong coffee, but with the convenience of the new technology. Globally, pods represent the smallest total category in coffee by consumption, accounting for just 6% of all coffee brewed globally in 2016. Euromonitor International's Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. Euromonitor International’s Industry Forecasting Model (IFM) can help build understanding of this highly complex global market by showing that despite this complexity, there exist just four general types of coffee growth patterns. - 2 - Figure 1: World coffee consumption 1992/93 - 2016/17 . Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. The RTD Coffee in Vietnam market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Soft Drinks market research database. Nevertheless, the direct impact... US$990 Highlands Coffee continued to lead both cafés/bars and the total consumer foodservice industry in 2019. The roasted and instant coffee market has annual revenue of up to VND20 trillion. Interested in more insights? Due to the booming number of tea houses in 2016-2017, almost all major cities throughout the country now have a wide range of local and international tea house brands. Nestle Vietnam also introduced Nescafe Gold instant coffee in Cappucino and Latte Macchiato, to cater to consumers who prefer a more Western flavour. Table of Contents. Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. Global real GDP is still expected to contract by almost 5.0% in 2020 (a 3.7-5.7% decline), with a growth rebound above 5.0% in 2021 (with a plausible range of 3.5-6.5% growth). Robust economic growth is not the only factor that generates opportunities in Vietnam. Instant coffee mixes are hugely popular in the Philippines, with its population of more than 100 million. Euromonitor International's Other Dairy in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. While the trend of milk tea and bubble tea remains prominent, the crowded state of the market has prevented new players from entering or existing players from opening new stores. database acquired from Euromonitor Internationala (Euromonitor International - Hot Drinks, 2018 edition). Nestle faces new coffee rival as Vietnam targets instant market. We use cookies to improve the functionality of the site and to ensure you are given the best experience. However, this slowdown provides opportunities for the US coffee market in the coming years. Request a complimentary demonstration of our award-winning market research today. Vietnam: Revenue in the Instant Coffee segment is projected to reach US$438.6m in 2020. Vietnam is the world’s second-largest espresso exporter, according to CNBC. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. The COVID-19 pandemic had a negative impact on Vietnam’s economy during 2020 as the official response to the pandemic led to a major interruption of commercial activity in various key sectors of the national economy. Forecast retail sales of coffee (Volume growth – tonnes) (source: Euromonitor, Ipsos) IPSOS BUSINESS CONSULTING VIETNAM’S COFFEE INDUSTRY 8. The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries. If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. Foodservice volume growth of coffee started outpacing that of retail coffee late in the review period, from 2017 onward, as retail coffee has faced strong competition from the rising number of coffee shops and coffee street vendors. Compared to the raw coffee market, the value of ground roasted coffee is nine or ten times higher, bringing the total value of coffee to over $ 100 billion annually. If you're in the Cafés/Bars industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions. Coffee & Tea market research reports by Euromonitor International. Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts. The accelerated consumption growth experienced by coffee markets in South and East Asia led to an overall fourfold increase, compared to 56% in the rest of the world. Inform your marketing, brand, strategy and market development, sales and supply functions. According to the Vietnam Coffee & Cocoa Association, the instant coffee market grows by 8-10 percent per annum. Some changes were recorded in company shares in 2019. Vietnamese consumers are becoming ever busier, in line with the increasing trend of urbanisation and modern lifestyles across the country. Read our Cookie Policy here.. Who are the consumers of RTD coffee in Vietnam? VAT No. An astounding 89% of global pod value growth over the forecast period, 2016-2021, will take place in Brazil, North America and Western Europe. Euromonitor International; Summary. Economy, Consumers in Vietnam, and Retail Landscape. Coffee is currently witnessing a major boost in demand in Vietnam, as seen in 2018 where it registered a retail volume growth of 2 per cent, reaching 50,800 tonnes and a current retail growth of 6 per cent to reach VND8.5 trillion. Third-wave coffee trend is developing, with new players expected to enter Vietnam, but as Vietnamese prefer traditional coffee, demand is expected to remain niche The third-wave coffee movement is taking place in key cities such as Ho Chi Minh City, and reportedly international players such as % Arabica and Blue Bottle are planning to enter the Vietnamese market in the near future. The total volume of coffee dropped heavily in 2020 due to the huge sales decline in the foodservice channel caused by COVD-19. Refine your search (788 reports matching your criteria). The middle class is growing in Vietnam, and the market for specialty coffee and tea shops in Vietnam is worth more than $1 billion, according to Euromonitor International. The report begins by looking at the current state of B.C. The growing popularity of RTD coffee amongst Vietnamese consumers encouraged new players to enter RTD coffee during the review period, as this category still has plenty of potential for growth. The beverage-food industry businesses all want to grab the market pie. Vietnam shipped 1.56mn tonnes of coffee, including more than 36,000 tonnes of processed coffee, in the 2018-19 season that ended September 30, a Bloomberg analysis of customs data show. While the leading player Highlands Coffee does not have this scheme, other leading players besides Starbucks – namely, the Vietnamese chains Phuc Long and The Coffee House – also have their own membership schemes. GB: 239-2559-40 Registered in England No. In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Local Vietnamese chains are expanding faster and performing better than their international counterparts. In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Highlight . In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. An Hodgson, Head of Income and Expenditure Research at Euromonitor International, explores opportunities for retailers and consumer-focused businesses that Vietnam has to offer. These are countries, nearly entirely in the developed world, where … According to Euromonitor, 8,025 coffee shops operated in Thailand in 2018, up 4.6% from the previous year. Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts. Newswire FnB Vietnam clarified the franchise fee for numerous café chains in Vietnam. Starbucks continued to post double-digit value growth and moved from up from fourth to rank third in chained cafés/bars in 2019 after increasing its number of outlets by 10 over the year. Learn More. © 2020 Euromonitor is privately owned & trademarked. Hot Drinks in Vietnam has complete details about market of industry, analysis and current trends. As young customers are spoilt for choice, have low brand loyalty, and constantly seek new experiences, independent players are seeing major developments. Other plant-based hot drinks and malt-based hot drinks were the fastest growing in percentage terms. Typically, new players have a tendency to target female consumers, as female consumers are more likely to purchase RTD coffee to drink at home or in the office. Similarly, local coffee chains Coffee World in Thailand and Coffee House in Vietnam maintain affordability of coffee compared to international chains such as Starbucks. Track key industry trends, opportunities and threats. Euromonitor International will share insights on how companies can enter Vietnam at its first conference in Ho Chi Minh City at Sheraton on June 11. In 2016, specialist coffee shops were the fastest growing major restaurant category in terms of global sales, increasing 9.1% from 2014-2015 according to Euromonitor International data. Request a complimentary demonstration of our award-winning market research today. This would leave the global real output level in 2021 almost 6.0% below the pre-pandemic forecast. Launched 20 years ago, Highlands Coffee is one of the most successful names in the local coffee and franchising scenes. Offering a membership scheme is one of the ways that industry players use to retain customers and gain consumer loyalty amidst the tough competition. The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries. Coffee in Hong Kong, China. Hung Thinh Land posted strong growth in scale . Consumer consumption of coffee and tea is often thought to have an inverse relationship: consumers who drink a lot of coffee are unlikely to drink much tea, and vice versus. Highlands Coffee . If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! With the stable growth rate of 8-10 percent per annum as reported by Vicofa, Vietnam’s instant coffee market is a lucrative market which deserves investments. Track key industry trends, opportunities and threats. While this is the case for many markets in Western Europe and the Middle East & Africa, there is less of a distinction between hot drinks preferences in Eastern Europe. The leader lost share in 2019, as did the second-placed player, Viet Thai International JSC. 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