[…] I’m so surprised that USPTO let this go through, that I even went to search for it to make sure they really owned it. This is no different. Take the bus, ride their bike? Where do they go from here? Good luck to the other companies who are also making fire cider. Others have written about it quite eloquently and with much grace. Fire cider is made with an apple derivative of reported medicinal benefit: apple cider vinegar. I began the comment, by the way, by saying I was pleased they seemed to be making a popular, high-quality product. For them to attempt to expand their reach beyond this is unwarranted and quite possibly not a right guaranteed them with a secondary trademark. If you are confident in your recipe, you should just trademark your name in front of the words Fire Cider…like Sally Jo’s Fire Cider or Bob’s Authentic Fire Cider. check out their elixirs too! I know a lot of people were upset by it and wanted to challenge it. This reminds me of the couple that TM’d the two words ‘Urban Homestead’ .. and from what I recall .. got away with it. Each bottle that is made by you or purchased from your local herbalist is a vote against the trademark of cultural knowledge. This is something I have often seen and it makes perfect sense to me. To share something as if you’re the only place it can be gotten doesn’t empower people to take care of their own health; that’s not what herbalism is about. We are all working on shoestrings, working after work, doing it on weekends, doing whatever we have to do in service to the plants and to the people. perhaps a Change.org petition to request them to do that…. Thanks for keeping the dialog going. By their reasoning any person can trademark the words rhum or rum and make and market their own formulation. Fire cider is one of a very few medicinal herbal tonics that can be easily made in anyone’s kitchen using nature’s most powerful ingredients to get one of the most effective herbal remedies and tonics that the whole family can reap its amazing health benefits.  I would appreciate it if you would clarify this in your blog post.Â, We have been quite taken by surprise by the volume, intensity, and tone of people’s responses, and it’s sudden upswell. Working together, we are stronger, and the community only wants to hear that you’re working, and that you’re not really wanting to shut people down. I checked out the Fire Cider® website and found contact info there, so I wrote the following to dana@firecider.com: i read this blog post today: https://www.change.org/petitions/united-states-patent-and-trademark-office-revoke-fire-cider-trademark. When I checked back, it had been deleted. Look at the plethora of hot sauce names out there. I consider their defense of the “trademark” fir cider to be morally corrupt. I better go trademark that right away! On deleting posts.. I’m pretty sure (well, not really, since I don’t know the laws very well!) Give it up Shire. If they truly cared about sharing the knowledge of herbalism and the benefits of herbal tonics, such as fire cider, they wouldn’t trademark the term for their sole use. We all are caretakers of the planet, but if someone wants to sell a product of their own recipe, then they should. This was a dumb move by people far more interested in cash than they are interested in sharing…well anything. We are turning people on, but that takes lots of time, money, and resources. There’s the herb community and then there’s the small business hoping to grow at what looked like any cost. The photo you are using in this article is mine. Which brings to mind the case of brand name products and said names becoming synonymous with the products themselves. The conversation got pretty heated on […]. They have every right to trademark “Fire Cider” and stand by their trademark. _____________________________________. It’s worth it! Fire Cider was not protected in any way before we registered it. The cider recipe is variable and is an excellent example of folk medicine, because it can be made in infinite ways, all dependent upon what the creator has in their kitchen. Huh?! Some people call this recipe Master Tonic, others have called it cyclone cider, no matter the name, this fiery immune boosting concoction … Many think it is wrong to trademark the phrase “fire cider” and liken it to the idea of trademarking something like “coffee cake”. This, to me, would speak much more to the product’s quality and would be a better marketing tactic. For us here in the north east, that means making it right around August 1st, so it’s ready to be strained in September. Together on this topic, here to corner the name fire cider a... 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